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It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time consuming calculus and allow every dollar to flow to the most valuable impression, a condition we refer to as “liquidity”. In this session, you’ll learn how embracing this technology has helped media teams be more efficient and uncover fresh insights. You’ll also learn how Facebook’s Liquidity tools work to increase liquidity across four dimensions; budget, audience, placement and creative.

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Choose an Upcoming Event

  • Dec 7 | NORAM | English

    Tuesday, Dec 7, 2021 at 1:00 PM to 2:30 PM EST
    • Location: NORAM
    • Instructor: Alex Proujansky
  • December 9 | EMEA | Turkish

    Thursday, Dec 9, 2021 at 5:00 AM to 6:30 AM EST
    • Location: EMEA | Language: Turkish
    • Instructor: Omer Ozsever
  • 13 Dec | EMEA | Italiano

    Monday, Dec 13, 2021 at 5:30 AM to 7:00 AM EST
    • Instructor: Stefano Arco | Location: EMEA | Language: Italian
  • Dec 15 | APAC | English

    Wednesday, Dec 15, 2021 at 12:30 AM to 1:30 AM EST
    • Location: APAC | Language English
    • Instructor: Ashwini Bissa