Methods to test ad effectiveness By Meta Blueprint Published: Oct 18, 2022 Duration 15m Difficulty Intermediate Award For Completion Rating 1 star 2 stars 3 stars 4 stars 5 stars Average rating: 4.9 14 14 reviews This course teaches how to test ad effectiveness using A/B tests, brand surveys and conversion lift studies. Lessons Test advertising effectiveness 5 m Evaluate conversion lift 5 m Evaluate brand lift with brand survey tests 5 m