Powered by data and machine learning, Facebook Discovery Commerce is a system of Facebook tools that anticipates customer needs and matches products with the people most likely to love them. And it offers frictionless shopping with fewer taps. For customers, it’s serendipitous. For marketers, it’s the key to turning discovery into demand and growing business.

This learning path provides marketers with the key tactics and tools needed to turn on Discovery Commerce and create experiences that put people first so businesses can make connections that last.