Stronger Connections With the Conversions API
Discover what to consider when preparing to use the Conversions API and how to create more reliable connections.
Courses to get you started
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Evaluation and Measurement
Understand the importance of testing the creative in your ad campaigns.
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Maximize In-Store Sales With Omnichannel Marketing Strategies
This course prepares you to use the Meta Discovery Commerce system to develop an Ecommerce shopping strategy to drive sales.
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Get Started With Instagram Shopping
This course prepares you to start using Instagram Shopping features and attract more customers to your business.
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Get started with catalogs on Meta
In this course, you'll learn the fundamentals of catalogs on Facebook. You’ll learn what a catalog is for, how to add and manage items in a catalog, how to improve catalog quality and how to find and fix common errors.
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Design Creative to Drive Action
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.
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Four dimensions of liquidity
In this training, you’ll learn how media teams that embrace machine learning and Facebook liquidity tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.
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Measurement and Analysis on Meta
This course explains how to use measurements to determine whether a campaign helped you achieve a business goal. Students will learn when to use each measurement tool on Meta and how to test campaigns as they run with Ads Manager's...
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Power your Advertising with Dynamic Ads
In this course we explore how dynamic ads can deliver relevant, personalized ads to your audience.
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Generate high-quality leads with Meta technologies
This course explores how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
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Cross-Border Business: A Framework to Guide your Expansion into New Markets
You’ll learn how to explore the potential of different markets, localize your marketing and optimize your campaign structure.
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Evolution of Ads Measurement
Learn how to adapt your measurement strategies in the changing ads measurement landscape.
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Methods to test ad effectiveness
This course teaches how to measure Meta advertising effectiveness using A/B tests, brand surveys and conversion lift studies.
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Optimize Campaigns with A/B Testing
This course will define A/B tests and identify when to use them. Students will learn how to get started with A/B tests and which variables to test for, as well as how to interpret the result of an A/B test...
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Privacy and data in digital advertising
Learn more about data usage and collection in the ads ecosystem.
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Impact of Creative on Performance
Examine how to design creative for each stage of the marketing funnel so it can connect with audiences in an authentic way.
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Use data to personalize at scale
Discover how to implement and troubleshoot data sources and ways to use that data to deliver more personalized ads at scale.
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Shorten the path from discovery to purchase
Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.
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Creative Essentials
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
