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  • Design Creative to Drive Action

    Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Shorten the Path from Discovery to Purchase

    Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase.

    • Path
    • Duration 20m
    • Rating 5.0
    • Intermediate
    • Award
  • Privacy and Data in Digital Advertising

    This course will explain the fundamentals of data usage and collection in advertising, consumer privacy restrictions, and the key players that affect privacy in the ads ecosystem.

    • Path
    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Four Dimensions of Liquidity

    In this training, you’ll learn how media teams that embrace machine learning and Facebook liquidity tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.

    • Path
    • Duration 50m
    • Rating 4.6
    • Intermediate
    • Award
  • Measurement and Analysis on Facebook

    This course explains how to use measurements to determine whether a campaign helped you achieve a business goal. Students will learn when to use each of Facebook's measurement tools and how to test campaigns as they run with Ads Manager's...

    • Path
    • Duration 20m
    • Rating 5.0
    • Beginner
    • Award
  • Use Data to Personalize At Scale

    Learn to implement and troubleshoot data sources and use data to deliver more personalized ads at scale.

    • Path
    • Duration 15m
    • Rating 4.0
    • Intermediate
    • Award
  • Creative Essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 4.8
    • Beginner
    • Award
  • Impact of Creative on Performance

    Every ad in Feed should feel as much like organic content as possible. To achieve this, ads should align with objectives and perform well in the auction. This training examines how to design creative for each stage of the marketing...

    • Path
    • Duration 15m
    • Rating 3.0
    • Intermediate
    • Award
  • Optimize Campaigns with A/B Testing

    This course will define A/B tests and identify when to use them. Students will learn how to get started with Facebook A/B tests and which variables to test for, as well as how to interpret the result of an A/B...

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner
    • Award
  • Test Ad Effectiveness with Experiments

    In this course, you’ll learn how experiments can help you determine whether your ads are effective, and how to do two types of experiments on Facebook Ads Manager.

    • Path
    • Duration 25m
    • Rating 5.0
    • Beginner
    • Award