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14 results returned
  • Evaluation and measurement

    Understand the importance of testing the creative in your ad campaigns.

    • Path
    • Duration 25m
    • Rating 4.2
    • Beginner
    • Credential
  • Get started with catalogs on Meta

    In this course, you'll learn the fundamentals of catalogs on Facebook. You’ll learn what a catalog is for, how to add and manage items in a catalog, how to improve catalog quality and how to find and fix common errors.

    • Path
    • Duration 30m
    • Rating 4.9
    • Beginner
    • Credential
  • Design Creative to Drive Action

    Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Credential
  • Shorten the path from discovery to purchase

    Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.

    • Path
    • Duration 20m
    • Rating 4.9
    • Intermediate
    • Credential
  • Automate four aspects of your campaign setup to improve results

    In this training, you’ll learn how media teams that embrace machine learning and automation tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.

    • Path
    • Duration 50m
    • Rating 4.8
    • Intermediate
    • Credential
  • Creative essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 5.0
    • Beginner
    • Credential