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19 results returned
  • Evaluation and Measurement

    Understand the importance of testing the creative in your ad campaigns.

    • Path
    • Duration 25m
    • Rating 4.0
    • Beginner
    • Award
  • Get Started With Instagram Shopping

    This course prepares you to start using Instagram Shopping features and attract more customers to your business.

    • Path
    • Duration 20m
    • Rating 4.8
    • Beginner
    • Award
  • Get started with catalogs on Meta

    In this course, you'll learn the fundamentals of catalogs on Facebook. You’ll learn what a catalog is for, how to add and manage items in a catalog, how to improve catalog quality and how to find and fix common errors.

    • Path
    • Duration 30m
    • Rating 4.9
    • Beginner
    • Award
  • Design Creative to Drive Action

    Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Four dimensions of liquidity

    In this training, you’ll learn how media teams that embrace machine learning and Facebook liquidity tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.

    • Path
    • Duration 50m
    • Rating 4.8
    • Intermediate
    • Award
  • Measurement and Analysis on Meta

    This course explains how to use measurements to determine whether a campaign helped you achieve a business goal. Students will learn when to use each measurement tool on Meta and how to test campaigns as they run with Ads Manager's...

    • Path
    • Duration 20m
    • Rating 4.4
    • Beginner
    • Award
  • Evolution of Ads Measurement

    Learn how to adapt your measurement strategies in the changing ads measurement landscape.

    • Path
    • Duration 30m
    • Advanced
    • Award
  • Methods to test ad effectiveness

    This course teaches how to measure Meta advertising effectiveness using A/B tests, brand surveys and conversion lift studies.

    • Path
    • Duration 15m
    • Rating 5.0
    • Intermediate
    • Award
  • Optimize Campaigns with A/B Testing

    This course will define A/B tests and identify when to use them. Students will learn how to get started with A/B tests and which variables to test for, as well as how to interpret the result of an A/B test...

    • Path
    • Duration 15m
    • Rating 5.0
    • Intermediate
    • Award
  • Impact of Creative on Performance

    Examine how to design creative for each stage of the marketing funnel so it can connect with audiences in an authentic way.

    • Path
    • Duration 15m
    • Rating 3.0
    • Intermediate
    • Award
  • Use data to personalize at scale

    Discover how to implement and troubleshoot data sources and ways to use that data to deliver more personalized ads at scale.

    • Path
    • Duration 15m
    • Rating 4.7
    • Intermediate
    • Award
  • Shorten the path from discovery to purchase

    Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.

    • Path
    • Duration 20m
    • Rating 5.0
    • Intermediate
    • Award
  • Creative Essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 4.8
    • Beginner
    • Award