Stronger Connections With the Conversions API
Learn about the evolution of ads, how to create more reliable connections with the Conversions API and decide what to share.
Courses to get you started
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Evaluation and Measurement
Understand the importance of testing the creative in your ad campaigns.
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Evolution of Ads Measurement
Learn how to adapt your measurement strategies in the changing ads measurement landscape.
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Maximize In-Store Sales With Omnichannel Marketing Strategies
This course prepares you to use the Meta Discovery Commerce system to develop an Ecommerce shopping strategy to drive sales.
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Get Started With Instagram Shopping
This course prepares you to start using Instagram Shopping features and attract more customers to your business.
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Catalog on Facebook
In this course, you'll learn the fundamentals of catalogs on Facebook. You’ll learn what a catalog is for, how to add and manage items in a catalog, how to improve catalog quality and how to find and fix common errors.
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Design Creative to Drive Action
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.
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Shorten the Path from Discovery to Purchase
Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase.
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Privacy and Data in Digital Advertising
This course will explain the fundamentals of data usage and collection in advertising, consumer privacy restrictions, and the key players that affect privacy in the ads ecosystem.
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Four Dimensions of Liquidity
In this training, you’ll learn how media teams that embrace machine learning and Facebook liquidity tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.
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Measurement and Analysis on Facebook
This course explains how to use measurements to determine whether a campaign helped you achieve a business goal. Students will learn when to use each of Facebook's measurement tools and how to test campaigns as they run with Ads Manager's...
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Power your Advertising with Dynamic Ads
In this course we explore how dynamic ads can deliver relevant, personalized ads to your audience.
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Use Data to Personalize At Scale
Learn to implement and troubleshoot data sources and use data to deliver more personalized ads at scale.
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Cross-Border Business: A Framework to Guide your Expansion into New Markets
You’ll learn how to explore the potential of different markets, localize your marketing and optimize your campaign structure.
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Creative Essentials
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Impact of Creative on Performance
Every ad in Feed should feel as much like organic content as possible. To achieve this, ads should align with objectives and perform well in the auction. This training examines how to design creative for each stage of the marketing...
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Optimize Campaigns with A/B Testing
This course will define A/B tests and identify when to use them. Students will learn how to get started with Facebook A/B tests and which variables to test for, as well as how to interpret the result of an A/B...
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Test Ad Effectiveness with Experiments
In this course, you’ll learn how experiments can help you determine whether your ads are effective, and how to do two types of experiments on Facebook Ads Manager.
