Evaluation and Measurement
Understand the importance of testing the creative in your ad campaigns.
Understand the importance of testing the creative in your ad campaigns.
This course prepares you to use the Meta Discovery Commerce system to develop an Ecommerce shopping strategy to drive sales.
In this course, you'll learn the fundamentals of catalogs on Facebook. You’ll learn what a catalog is for, how to add and manage items in a catalog, how to improve catalog quality and how to find and fix common errors.
This course explains how to use measurements to determine whether a campaign helped you achieve a business goal. Students will learn when to use each measurement tool on Meta and how to test campaigns as they run with Ads Manager's...
This course teaches how to measure Meta advertising effectiveness using A/B tests, brand surveys and conversion lift studies.
Learn more about data usage and collection in the ads ecosystem.
Examine how to design creative for each stage of the marketing funnel so it can connect with audiences in an authentic way.
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.
This course prepares you to explore how Advantage+ catalog ads can deliver relevant, personalized ads to your audience.
Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.
Learn how to expand your cross-border business, reach audiences in new markets, set up logistics, localize ads and grow online sales.
Discover what to consider when preparing to use the Conversions API and how to create more reliable connections.
In this training, you’ll learn how media teams that embrace machine learning and automation tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.
Discover how to implement and troubleshoot data sources and ways to use that data to deliver more personalized ads at scale.
Explore how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.